M.L.
Nice, white, natural lighting, stay away from the fluorescent stuff. Joannes has ott lights, the larger ones may work for a larger subject, they do well on smaller items.
Lots of wonderful tips here:
http://www.digital-photography-school.com/how-to-achieve-...
http://www.essortment.com/photography-lighting-techniques...
http://www.essortment.com/indoor-photography-tips-lightin...
some good tips on reflectors here.
Then of course use photo editing. I Heart Faces is a great online group that does a lot of this and tutorials:
http://www.iheartfaces.com/
Oh yeah, a friend of mine claims she's a pro now... her photos are so awful they make me cringe!