i dont think its the brand, as much as choosing one that suits your hair type. I have big fluffy wavy hair bleach blond hair. I buy moisturizing shampoos and they keep my hair shiny and healthy and still bouncy. But, if my sister, who has fine, thin hair used it, she would look greasy and dirty and her hair would be weighed down. She uses volumizing shampoo and conditioner. If I use hers, I would have a blond frizzy semi-afro! Figure out what type of hair you have and read the bottles to find the one that works. If you are buying store brands, Pantene, Herbal Essence, Dove, and Garnier Fructesse are all great. If you go to a salon, ask the stylists reccomendation.