E.B.
Yes, it is pricey and yes, it is worth it. We love ours, it's such a great design. And, I learned that if you spend less money on a product that doesn't work easily or conveniently, you'll regret it and end up buying something more expensive in the long run. We got our Phil & Ted's e3 buggy from babycenter.com when they were having a 10% off sale. I believe we also got free shipping. And the best part about the company was that I had ordered a green one, thinking that it was a nice, neutral shade and when it arrived it was neon and I was so disappointed. They let me ship it back and order a gray one instead, all for free.
Congrats on your new baby! Good luck with two, I can hardly keep up with mine :)