S.G.
My boy did the same thing, even if I tried to lift up his chin he forces his eyes away from me. We now put him in a corner for 2 minutes in a nearby room (where he can still hear that we are having fun eventhough he was naughty.) We used to put him in his bed, but was advised not to do that...as the child may start to refuse nap/bed time because of the association with punishment. If he walks out of the corner before 2 minutes, continue to put him back, if that doesn't work, try a "naughty" chair. Good luck, hopefully it'll phase out...