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American Girl Dolls...Too Expensive....Taking Advantage of Young Girls?

I teach business at the college level, and I have a 9yo dd. This American Girl craze among my dd and her friends would be a good case study in business/marketing ethics. These stores price the dolls at $105 and personally, I don't think they're anything special. Outfits run $34 (which is more than I pay for most my clothes). It's prestige pricing and my dd and her friends spend all their birthday/Christmas & chores money on these dolls. Am I the only one, or is this unethical of these stores to create something that is so...

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Need Shopping Help

I know many of you have scoured the stores. I haven't really made it out...