I have worked at a specialty children's bookstore for over a decade and have worked with HUNDREDS of kids- reluctant readers, early readers, gifted kids, you name it.
I absolutely DO NOT recommend programs like this. Rote memorization is NOT the same as learning to read and there is no actual research to back up claims from programs like this.
1) Why does your baby need to read? A baby is CONSTANTLY learning and processing information, all the time. Reading is one way of doing that, but your child will learn to read when their brain and attention span are developed and ready to do so.
2) There is absolutely no research to show that force-feeding reading on a young child will result in better grades or higher intelligence later on. NONE. Please- I have seen this approach backfire on so many parents who meant well and only want the best for their kid. But a baby or toddler who uses these systems is much more likely in my experience to 'burn out' at a young age where most kids are just discovering how much fun reading can be. Please don't do that to your baby!!!
3) When the time comes, what your child will need to know is that reading is FUN. It is a wonderful, thing. The absolute best way to teach your child this is so simple that of course companies like 'Your Baby Can Read' who want to sell you something don't want you to know about it:
READ OUT LOUD TO YOUR BABY.
Honestly that is all there is to it. Read for 20 minutes or a half hour every night. Start now while you have a baby, keep doing it when they are a preschooler and keep reading out loud as long as you can. Reading aloud serves several purposes:
1) It creates a 'special time' where the child and the reader are close. It is comforting and gives you a chance to reinforce the 'positive' aspect of books with snuggling. It shows even a young child that reading time is important and something you set aside time for in your day.
2) Reading aloud stimulates neural pathways in the brain, especially books that rhyme. Your child is learning, even if it looks to you like they are just listening to the same story you've read a thousand time.
3) Reading a book with CONTENT- a story, however simple, helps teach children to follow along.
Try these books :
Read To Your Bunny by Rosemary Wells
Jamberry by Mike Degan
The Cozy Book by Mary Ann Hoberman
I always read to my son. Even as a toddler, he was very 'self-soothing' and would sit in his highchair and look at a board book, etc. When he started kindergarten, he was at an average reading level, despite the fact that I am an avid reader. I was a little disappointed, but wanted to let him develop at his own pace. I knew he loved books, so that was good enough.
In 2nd grade, something just clicked. He began to read voraciously, all the time. Now he is 10. He has been in the gifted program in school for two years and reads at an above-average high school level. He's a happy, well rounded kid who loves video games and sports- but also picks up a book and reads for hours without being asked to.
All I ever did to achieve that was read out loud to him. We still read out loud (Treasure Island right now) and when his best friend comes over, he asks to sit in on the chapter reading too!
Don't buy that stuff- just read to your baby and keep doing it!!