Feeding time = bonding time, whether you do it at the breast or with the bottle. He's clearly trying to engage you, craves your attention and presence and responsiveness while eating (and good for him for being insistent about what he needs)!!! Indulge him, he's still a baby. And while you're feeling impatient about this, what about simply surrendering to this very short-lived need of his? Will you really regret holding him and his bottle while he feeds for another 3-6 months when you're looking at your 16 yr old who can't wait to get out of the house? Personally, keeping a long-term perspective like that really helps me let go of some of the impatience I might feel during these intense, early years. Don't know if that will help you at all, but just wanted to throw it out there in case. :) "And this, too, shall pass..."