P.R.
We really enjoy Avon's Skin So Soft line.
My whole family uses it.
I do still use Coppertone's Waterbabies stuff for the beach though.
We use the Skin So Soft when we are going to be outside, but not swimming.
I also let me children play outside in the morning without sunblock since sunblock interferes with the body's ability to absorb Vitamin D from the sun.