H.W.
I think I consider messages by their import.
If I have a 'please get back to me on this' call, then I will call back within the day.
If it's a 'hey, hows it going..." from someone I have a more relaxed relationship with, I might take couple days, just depending on what's going on.
I don't like to leave people hanging, per se, but if they are just calling to shoot the breeze or catch up, I might need to wait until I have time for a more lengthy phone call. And sometimes, I will schedule those via email so we're both available.