I know you don't want references, but The Sleep Lady's Guide to Sleep is fantastic. I really didn't know what kind of schedule our daughter should be on (she's 11 months old) and this book outlines an ideal plan for kids from birth to 5 years old. I read it because when she was 5mos old she stopped sleeping. Completely. She slept for 4 hours in a 24 hour period on Christmas Eve. We have had much more success with her sleep following the guidelines in there.
Her schedule is that she sleeps at night from 7pm-7am (she does still get up once around 2 or 3am which technically she's not supposed to do, but I'll take it). Then, on a good day, she naps from 9am-11am, and 2pm-4pm. At 10 months, they can be napping a little earlier in the afternoon, say 1pm-3pm, with a short (half hour) late afternoon nap. Our daughter sometimes still does that. She also doesn't sleep for two hours for both of her naps - one is usually only an hour.
This is just a general guideline, too - for example last night she went to bed at 7pm, woke up at 2:30am like usual, then this morning was up at 5:45am - for the day. So she started napping at 8am and it will throw off the rest of her schedule today. But overall, this seems to work pretty well. Good luck! (Someday we'll be able to sleep again, right?)