Hi C.,
My laptop just wigged out, so if you get this twice, my apologies...
along with the witch H. medicated wipes, (the store brand is fine, by the way) I found that the best way to improve what was going on "down there" was to change what was going in "up here", namely, eating to heal. Blueberries were extremely helpful, a suggestion from my midwives, who are also ND's. No more than a cup a day of blueberries, and it really improved things. Also, a teaspoon of psyllium (like Metamucil, but look for a brand that is safe for pregnant women...I found one, but don't remember the name) in a bit of juice or water every day. Flax seeds help; throw a spoonful in with your smoothie or cereal or onto a piece of bread with a nut butter. And eating foods rich in soluable fiber. All of these things will soften the stool and make it easier to pass.
I liked a homeopathic cream by a brand called "Heel BHI for homeopathy" and this was especially helpful after the birth. Using labor/relaxation techniques really helped when using the bathroom after I had my son, when everything was so very sore.
And one more thing: let the colon do the work. Avoid pushing and straining, which can cause more problems. Use the bathroom immediately when you feel you have to go, and get up off the toilet right away. Just sitting and waiting puts more pressure on your bottom and causes more hemmorhoids. It may take two or three trips to use the bathroom if you go with your body instead of sitting there or straining, but it's worth avoiding those nasty pains in the butt!