S.C.
Hang in there. You've got some good suggestions here--Lanolin, breast shields, consulting with a different lactation consultant, pumping and bottle feeding (or using a cup, spoon, eye dropper, etc.). My experience with flat nipples and a baby who couldn't latch was that eventually he got it and then things were so much easier. It was like it just clicked into place one day. For my son, it happened at about 6 weeks. I've had friends whose babies haven't gotten it for a couple of months (they opted to pump and bottle feed), but they stuck with it and eventually the babies got it.