H.H.
I blog at www.junecleavernirvana.blogspot.com. I started a few months ago and have had good results increasing my traffic by visiting other people's blogs and leaving comments. I also put the link at the bottom of all my outgoing emails. My friends and family all know about the blog. I have an advertisement on my blog for my CafePress store. I also will write a post about any new merchandise with links. I know of several successful blog/craft combinations. I use blogspot as well. I think it is pretty simple. I use one of the templates and paid someone $20 to make a header for me so my space looks unique. I can give you the information of a few people who can customize your site for next to no money. Blogspot has a built in way for people to subscribe through the little phrase that has (atom) below each post. But I use a www.google.com/reader to subscribe to blogs which makes it even simpler. Alot of bloggers use feedburner.com to distribute their feed, but I haven't figured out all the benefits of that.
If I were you, I would repost this question with a link to your blog...that would be the first step! hahaha. Stop by and if you have any other questions I would be glad to help you out. Good luck.