Scoot. And go back to my book.
My son's an extrovert. He NEEDS to be around other people. And any kind of attention is great for him. If I interact at all, he'll jump on it. Happy, angry... it doesn't matter. He's just as keen to get all lovey, or get into a rousing argument. As long as it's WITH someone, he could care less.
Then the NEXT day I'll talk with him about it/ etc. And start removing things comparable with how much he was breaking the rules the night before.
It's the only time I've found that delayed punishments or delayed discipline WORK. Nothing the night of helps (although a lot can make it worse), but the next day... he has the chance to remember that at bedtime that same day (and you better believe I reminded him! :) Because this was about CHOOSING to follow the rules.
Having our dog go to bed with him also helped.
LOL... of course... ALL of this is moot in my own house, currently!!! Gah. ((Steroids cause insomnia, so even though my son himself would love to be asleep in bed, he can't. So he's now up until 11pm-1am on a good night, and 4am-6am on a bad night. This is TOTALLY DIFFERENT. He can't choose to follow the bedtime rule right now (it would be like asking me to choose not to bleed once a month, or to choose to fly... it's not possible)... so we cope. And play a lot of chess / read a lot of books / do most of our schooling at night. ))
Which I bring up, because there are times when it's NOT a choice. When someone is sick or in pain, or traumatized, or on meds, or, or, or.... there are just times when one CANNOT do what one is supposed to do. When it's not a choice, the rule changes.