Your Opinion Matters Re: Real Estate Agents & Niche Marketing

(1) Know the market extremely well for whatever market niche you choose. Be a real resource to buyers and sellers.
(2) LISTEN carefully to clients. Be sure you capture their "musts" and "wants" and what they will not accept. After each house you visit, ask them what they liked and didn't like, what they could not accept.
(3) Consider specializing in the market niche of remodeled modest homes. This is likely to be the market the rebounds the quickest after the recession. You can become an expert in remodeling to sell homes and in knowing which homes have been recently remodeled for buyers. Develop excellent relationships with contractors and subcontractors who can help your clients to prepare their homes for turnkey sales.
(4) Many neighborhoods with modest homes are gradually improving. Get to know those neighborhoods. Look for streets where curb appeal is gradually increasing. Consider encouraging a landscape specialist to develop a list of clients in the neighborhoods you want to represent.
(5) Be up to date on the use of technology, including the ability to reach clients on their mobile devices. This is especially important to younger buyers, who are used to text messaging, downloading photos, etc.

Hi G.,

Let's talk. I'm a mom of a 4 and a half year old little girl. I'm a Team Leader at Keller Williams Realty. I'd love to chat about ideas. How can I reach you?

Best of luck,
E. Oakley
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One of my girl friends is an experienced realtor who frequently mentors other women in the industry. I think she can be of value to you, so suggest yu contact her. She's been doing this successfully for a number of years. Her name is Irene Jacobson. Email her at ____@____.com. I'll send her an email as well so she'll know where the referral came from.
Good Luck! L.