J.,
I LOVE to shop mom 2 mom sales...for bargains, of course. i think that is what all mom's are looking for. that being said, moms don't want to pay more than they would for new clearance items...if it's a good sale, you will make money! i won't even look at tables if the items are priced more than a few dollars (for clothes). I would prob do something like this:
shirts or pants .50cents or $1
outfit set $1 unless more than two pieces, then maybe $2
pajamas $1 (i will not pay more than this for pj's, because i know i can find some at another table for $1)
shoes $1-2 depending on what condition they're in, books .50 cents for board books, maybe $1 for others in good shape.
coats $5 at the most if in good shape.
as for the nicer brands...i'm going to be very honest...sorry you paid so much for them, but people don't care at mom 2 mom sales...they want bargains. they are used clothes, plain and simple... i don't think you can charge much more than other clothes! (you might try to sell them to a resale store like Children's Orchard or Cutie Patootie instead if you want more for them.)
good luck with your sale!