L.S.
I think it is great that you would like to open a small restaurant or bakery in your town. Nice idea you have. I think starting out very small (4 -6 tables) is wise because remember you need to rent a small space to start most likely. My thoughts are these. Do your research. I think anyone would like to eat better with fresh homemade natural/organic products but it better be worth their while as far what they are willing to pay or can afford. I would look at all the restaurants in town (even the Mexican ones) and look at what their price points are for meals. Ask questions. i.e. what is your best selling plate, when is your busiest time of the day, do you have daily specials. Observe who is at these restaurants, laborers, families etc. You may find that it isn't feasible for you to offer a quality product in the market you are in mainly because of economics. As far as marketing, I think you said it all with the words "Homemade" "A place called home". I'm sure anyone would like to go to a place they feel welcome whoever they are. Good luck. I hope it works out for you.