I'm a HUGE Target & BRU shopper, but when it came time to buy my son his first set of shoes I went directly to Stride Rite! They have phases of shoes depending on the stage of walking. They have professional people to correctly measure - who would have know my son wears a DOUBLE WIDE! They are costly...his first pair cost $50 - but have lasted 5 months! When it comes to his shoes, I decided one or two nice pairs are better than a bunch of cutesy ones! Once you know his proper size, I suggest trying a Stride Rite outlet...you can get some good deals, but still have quality! TIP: If he is only going to wear them once or twice (Christmas dress shoes) then I get them at Payless!