K.A.
I think they're pretty neat. I bought the "Alice in Monsterland" one to include with my Alice in wonderland collection I've had since I was little because I thought it was so different.
I think it takes the "scary" out of "monsters" for kids. I don't think everything has to be "cutsie" for kids to play with.
They're clothes are a step above Bratz and not too far off from Barbie stuff.
My kids get a kick out of zombies, vamipres and the like :)