M.A.
We gave the Elf to my son the day after Thanksgiving. We wrapped the book and put it on his bed and put the elf on one of his shelfs in his bedroom and when he found the book we told him that Santa left him an early present and he opened it, we read him the book and told him the rules and that explained why Santa left him early. He than found the Elf on his shelf and it has worked GREAT ever since, the first thing he does in the morning is walk around the house yelling "Lightning McQueen" where are you!!!