OMGoodness!! I hear ya CW! Just know that you are not alone in this battle.
I remember when I was young, we had a couple book reports to do each year and that was it. Now kids have to read every night for 10-30 minutes, track it on a Reading Log and then parents have to sign in blood that their kid is telling the truth. Then comes the AR tests with a mandatory 80% score to pass, certain number of points needed by a designated date yadda yadda.
Ugh..it really takes the fun out of reading for kids.....AND parents!!
First off. Stop trying to change his mind. Stop talking to him about it. Just drop it. He is in a power play with you and has found a hot button. I have an 8yr old son, in 3rd grade. He pulls the same kind of stuff. Just ignore it.
I have three kids at varying ages and levels of book lovin'. I remember some moments when I was grasping at anything. I said with a wink and a smile, "Hey...let's read signs on the way home from the grocery store, the directions on the Stouffer's lasagna box and we will call it good on your reading today!" We laughed about it and I signed the paper.
My boys love anything to do with tsunamis, snakes, deadly animals, shark attacks, dinosaurs, how the body works etc. Oh my, I remember a book in our little family library that is all about how farts are made that I had to pry out of their hands and tell them to go to sleep.
All of our kids LOVE, LOVE, LOVE The Diary Of A Wimpy Kid books. Heck..my husband and I love those and we all crack up while reading them. The kids love them even more when I read to them. Read to your son while he is laying in bed and the lights are off. Then there are no distractions and his busy mind can produce a movie in his head of what you are reading. It helps settle them down, it is soothing and he doesn't have to do the hard work of reading.
We have passed off quite a few book reports by having ME read the book to them. I could battle them about having to read it themselves, have it be torture and them take FOREVER to do it. Or I could make it a fun week long, nightly ritual that they enjoyed. I vote on the alternative way that gets the job done!!
Get some books on cd. Every night lay in bed with him and play the cd for 10 minutes. After the 10 minutes is up then ask what he enjoyed about it..tell him what you really liked. Make it bonding and fun. And...don't worry about the level of the book. Your issue is bigger than the correct reading level. You just want to foster a love of books.
Pop some popcorn and turn on the cd. Make it fun.
Read a book under a fort he creates out of some blankets. OR..you create the fort and tell him to come on down and you are going to read a fun story or listen to a story.
Stop focusing on the need for HIM to read and enjoy the reading. Don't make it such a big deal in conversation. (Not sure if you are even doing that but sometimes kids like to be downright difficult if they know it ruffles your feathers. Gives them a sense of power.)
Lay off talking about reading, or setting a goal or system or reward. Just come up with the creative ways to read to him and with him and start there. Have dad read to him..or he reads to dad.
One of my kids downright hated his very minimal homework load. I told him some fun activities we were going to do to practice the Math facts. He refused. I didn't beg or lecture. All I had to say was, "Ok, I am trying to make it fun and do this together. I am not going to sign your homework log and I will tell your teacher you are refusing to do homework." That was all it took and now he has a great attitude and it is a time he looks forward to each day.
Kids are fickle. We just need to stay on our toes...and remain patient.
I wish you the best!