K.S.
My daughter has the same problem... has he been diagnosed with excema? She has the triangle of excema/allergies/asthma all at 2 yrs. old. What we found that works best is bathing every other day if possible and using cetaphil which you can get over the counter. We try not to get it in her eyes though (kinda hard with a 2 yr. old) Her doctor also gave us a prescription lotion Pramosone that worked well. Hope this helps. PS she is a fair skinned red-head as well :)