That's funny, because I hate Luvs and Equate pads! I buy Parent's Choice (Wal-mart) diapers and wipes, store brand Rice-a-roni, Great Value frozen and canned vegetables, Great Value wheat thins (but NOT their fake Ritz) Great value fruit cocktail in pear juice (no added sugar) and other canned fruit, and also at Walmart, look down down down for their cheap spices. They're usually on the bottom shelf. The variety isn't great, but tehy're 50 cents a bottle! You can get all your basics cheap, then don't feel so bad shelling out for the kinds they don't have. I think they're Spice World brand.
Don't buy store-brand macaroni and cheese. It's gross. Pay the extra 20 cents for Kraft!
I'm wary of off-brand frozen french fries and tater tots. Great Value has good stuff, and I always look for store-brand "tater crowns" which are like discs instead of bigger "tots." They're hard to find, but they bake up crisper. Anyway, we had some really gross potato wedge fries recently that were a no-name brand at a local store.
Store brand Jello is great, too.
Malt-o-meal Honey Nut Cheerios, Frosted Mini Wheats, Rice Krispies, and corn flakes are good. I dont' buy super sugary cereals, so I don't know about the Fruity O's or whatever.
I love Suave lotions and hair products.
I'm the queen of cheap, so I pretty much try the generic on anything. If it's bad, I take a mental note and don't go there again! Turns out that dollar store pregnancy tests work!
A word of warning on store-brand foods: read labels carefully! You may see Old El Paso vegetarian, fat-free refried beans next to a store brand, see the price, and grab the store brand. But if you dn't read the can carefully, you may accidentally end up with beans made with lard. Or shortening that's half lard, half vegetable shortening. Or even if you read the label on the store-brand refried beans and they're vegetarian and fat-free, look at the nutrition info. I did this the other day, and the Old El Paso had fewer calories and higher protein, or something like that. The differences may not bother you, but maybe they will. So read!