J.W.
At some point I realized everyone doesn't need to like me. I know that sounds like a well duh statement but it seems like we get so wrapped up in who doesn't like us that we lose sight of who does.
Once you accept that it seems to take the pressure off and open you up to the great friends you have or could have. :)
Think of it another way, if you managed to make friends being someone you are not you will have to pull that off for the rest of your life. Friends should not be that much work.