First, forgive my answer if it's all over the place. There's a lot, and I was just writing as I thought of something, not necessarily in the most logical order: We don't have a ton of experience, only 2 tenants, but we've learned a bit. I think A LOT of things depend on WHERE you live, and WHEN the house goes up for rent, just like selling a home. We put our house up for rent the first time 17 months ago, and in 5 days it was taken. We hired a property manager that my husband knew, and I don't really know how he came up with the rent price...I'm guessing he looked around on various sites for houses in our local area and went with the average to low side of average when pricing. The family was a military family, they signed a 12 month lease but the husband was deployed...we let them do month to month after that at no extra cost, there were NO problems at all. They were the perfect tenants, no lie. However, I had plenty of problems with the "manager" (he was a misogynist jerk) and he ended up being fired before the tenants moved away. I hired a realtor I'd met before to collect the keys and do a final walk through with the family as they were moving out, he took pictures and emailed everything over to me and the family got their full deposit back. We live 2 days' drive from the rent house, so we can't do the work ourselves, but I am fortunate enough to have a neighbor who provides lawn care that we like for the basics, and another guy that could do the harder things like trimming the hedges, sprinkler system repair, etc...we also have an awesome lady to take care of our housekeeping in between tenants (she was my housekeeper before we moved, and I trust what she says implicitly). The realtor that took over after we fired the former manager listed the house, provided the background and credit checks (at applicant's expense), and drew up the contract and all the paperwork for the new tenants. He, however, does not provide management services, but a close friend's husband, who is also a realtor, agreed to do so for us on the side. We will keep him, he's doing an excellent job. The new tenants signed a 6 month lease, which is shorter than normal so their insurance company is paying a premium price (more than we were asking). We came up with our asking price but looking at the different websites in our area, but also by factoring in what our mortgage payment is, the taxes, insurance, hoa dues, and cost for the manager and then making sure we make a little money on the side (not much, but enough to keep in it's own bank account and set aside for repairs and maintenance). It is not a paid for investment property, but our family home that we had to leave because my husband had a job transfer. We didn't want to take a loss selling the property for less that it really should go for, so that's how we decided to rent it out. We're not getting rich off of it, but it pays 100% for itself and that's what really matters. Our second tenants: it took 13 days to get them, but they moved in the very same day that the contract was signed. We can rent our house for a good price not only because it's a good house in a great community, but also because of several factors that work together to insure that rent houses are in very high demand in that area. We're blessed in that respect. Our new property manager has done several things himself to help keep our property doing well (caulking, checking to make sure it's being watered properly (not just for the landscaping but also for our foundation), simple things like changing alarm batteries and things like that), and we have only had to have our hvac system inspected (all things good) and the vents cleaned by professionals. That's it.
Our house will be available for move in again on August 5 (tenants moving out by 7/31 and the housecleaner and maintenance are already scheduled to do a run through starting on 8/1). Our manager does a little maintenance things like washing the house, or checking the shrubs, etc once every other month (one project at a time) so that we don't have to do SO much at once but also to keep an eye on things. The family living there now are good, just slightly annoying but really nothing to complain about. We've never had a late payment in nearly 18 months (*knock on wood).
A clear, thorough contract is important though. We've actually kept the contract that the realtor who found the current tenants provided, and we've used it as a template for future contracts with future tenants. We will list the house ourselves from now on because it's a 50% of a full month's rent for someone else to list it. Yipes! It was doable, but that's a large chunk of money for something I can handle myself. I would suggest typing in a search for a rental townhome or condo and the zipcode in question, and the top 5-10 sites that come up, that's where you should look into listing. It will also give you an idea of what price range you're looking at.....I believe to sell or rent, you should know how to shop. Some sites charge, some do not. Will you list yourself or use an agent? Will you manage yourself, or hire a manager? Look into all the expenses (including insurance for a rental property) to determine if it's worth the work, time, and money you'll be investing. For us, it was an easier answer: we had the house, we had to move, we weren't willing to take a $20k loss, the house is paying for itself even if that means I have had to develop a network to get it done and running smoothly.
OH another thing: my manager has maintenance guys he knows and works with. We haven't had to use them, but it is good that they are there. Before moving, I hired a company to paint all of the inside of our house (all rooms, walls, trim, all of it) and they have a free touch ups for life program. We didn't need to get any touchups after our first tenants left, but it's great to know we have that option when needed.