Hi M.,
You may want to check out www.askdrsears.com. I love his advice. His attachment-parenting philosophies have worked beautifully on my daughter. The idea is the more secure they feel, the less these types of things will happen. She's four now, and pretty secure.
Check out this article: http://www.askdrsears.com/html/5/T051200.asp#T051201
Or his The Fussy Baby Book. Changing the behavior will probably take more effort on your part at first, but it pays off! You'll be glad you did. :-)
Check out these excerpts from the article on the page I cited above:
Up until that time parents had been led to believe that if they picked up their baby every time she cried she would never learn to settle herself and would become more demanding. Bell and Ainsworth's research showed the opposite. Babies who developed a secure attachment and had their cues responded to in a prompt and nurturing way became less clingy and demanding. More studies were done to shoot down the spoiling theory, showing that babies whose cries were not promptly responded to begin to cry more, longer, and in a more disturbing way. In one study comparing two groups of crying babies, one group of infants received an immediate, nurturant response to their cries, while the other group was left to cry-it-out. The babies whose cries were sensitively attended to cried seventy percent less. The babies in the cry-it-out group, on the other hand, did not decrease their crying. In essence, crying research has shown that babies whose cries were listened and responded to learned to "cry better"; the infants who were the product of a more restrained style of parenting learned to "cry harder." It is interesting that the studies revealed differences not only in how the babies communicated with the parents based on the response they got to their cries, but there were also differences in the mothers, too. Studies showed that mothers who gave a more restrained and less nurturant response gradually became more insensitive to their baby's cries, and this insensitivity carried over to other aspects of their parent-child relationship. Research showed that leaving baby to cry-it- out spoils the whole family.
And...
Crying isn't "good for baby's lungs." One of the most ridiculous pieces of medical folklore is the dictum: "Let baby cry, it's good for his lungs." In the late 1970's, research showed that babies who were left to cry had heart rates that reached worrisome levels, and lowered oxygen levels in their blood. When these infants' cries were soothed, their cardiovascular system rapidly returned to normal, showing how quickly babies recognize the status of well being on a physiologic level. When a baby's cries are not soothed, he remains in physiologic as well as psychological distress.