I was shocked that I liked Avon hair color....
I have tried Garnier, L'Oreal, etc....but my hair felt "dry" and straw-like afterwards...
With Avon - I've not had the problem. I get the "highlights" that **I** am looking for and it's close enough to my natural color that I don't get the problem with root grow out.
You need to find the product that works best for you. That has the color that you want - highlights and lowlights that you want as well. It took me several years and many products to get it right for me.
Make sure you purchase a coloring cape - or use a towel that you don't care about.
Clean up ANY spills, splashes, etc. IMMEDIATELY...it will stain painted walls, doors, cabinets, etc.
Hope this helps!