Hi L.,
The idea of a soothing bathtime routine with the baby massage and bonding and the baby patiently waiting while you put lotion on her is for Johnson and Johnson commercials, it didn't work for me in real life either, as hard as I tried.
Some babies, especially if she's 11 months old, just have other plans in mind, and have no desire or patience to wait for a baby massage. With mine, I was lucky if I was able to powder them after a bath! :-)
As for a bedtime routine - do what works for both of you, as long as it's consistent and fun for both of you. At her age, she might not sit long enough for you to read to her - mine didn't at that age, but maybe some quite play time with her is better.
We did bath (quickly), PJ's, and just some quiet time, and that worked to calm them (sometimes). About an hour before bedtime, I'd keep things quieter, so she knows what's coming. I would verbally say "Ok, Bedtime is in 30 minutes..."etc. Maybe rock her in the rocker a few minutes before putting her down.
Bottom line, whatever works best for your family. Even if she doesn't care for lotion or baby massage, she loves you so much because you are taking good care of her.
Good luck to you!!